Law serves an important role as a tool for behavioural change in society. As the jurist Hans Kelsen noted, law and social order help bring about important changes in human behaviour[1]. Law also helps to ensure that social life is enabled and made effective. Scholars like Cass Sunstein and Richard Thaler have demonstrated the role of behavioural sciences in disciplines such as economics and law[2]. Thus, law and behaviour are engaged in a cyclical relationship with feedback loops. Consumer law and policy is an area where the application of law as a tool for behavioural change has immense potential. This is evident from the use of law and behaviour in EU consumer policy. This article explores how the EU is an example to bring behavioural approach to consumer law. Additionally, the article highlights how law and behaviour approach may be necessarily significant in the context of child consumers. Suggestions for improving the Indian consumer law framework based on these insights are provided.
Read the entire article below authored by Dr Suchithra Menon C, Faculty, Daksha Fellowship
https://www.livelaw.in/law-firms/articles/child-as-a-consumer-perspectives-from-law-and-behaviour-159675?fbclid=IwAR37Z-T0D-90Pxpb8aUKsa6XFmpaG7CEfe8y3P3wip4gTY4bTXHcLdyguso
