The recent Indo-China faceoff at Galwan Valley in Ladakh has led to a nation-wide public campaign to boycott Chinese goods. This boycott comes in against the backdrop of two massive campaigns of the Government of India – Aatmanirbhar Bharat Abhiyan, which aims to make India self-reliant and the Make in India campaign, the objective of which is to turn India into a world manufacturing hub.
Although there lies no doubt regarding the objectives of these campaigns, the primary issue lies in its viability. One of the key concerns in this regard is assuring quality as per global standards. To achieve this, there has to be a policy shift in determining quality in India’s manufacturing sector.
The general understanding is that quality is what the customer wants, or in other words, quality is when a product is free from deficiency. There are various tools and methods utilized by the companies to ensure quality in products. Each of these methods differ significantly in their approach towards ‘quality’.
Read the entire article below by Abhijit Rajkhowa, ex-Asst Manager at TATA Motors and Abhishek Chakravarty, Faculty, Daksha Fellowship
India needs a Strategic Shift in its Policy on Quality to achieve ‘self-reliance’